| 001 3735 |
| 003 ULIBM |
| 008 170407s2010||||usa 000 0 eng d |
| 020 ^a9780071664868
|
| 082 14 ^a658.8^bV485M
|
| 100 0 ^aVerdino, Greg.
|
| 245 ^a ^^aMicromarketing : ^bget big results by thinking and acting small / ^cGreg Verdino. |
| 246 0 ^aMicro marketing
|
| 300 ^a260 pages ;^c24 cm.
|
| 504 ^aIncludes bibliographical references and index.
|
| 505 ^aThe next big thing is lots and lots of small things: The future of marketing is micro -- Thinking and acting small:Understanding the microMarketing mindset -- From mass communications to masses of communicators: Talking your brand stories in the voice of the consumer -- From media networks to the network effect: Engaging audiences in the age of human-powered distribution -- From interruption to interactions: Building a responsive brand through human-scale connections -- From prime time to real time: Making a real difference by doing business at the speed of now --From reach to relationships: Activating the many by resonating with the right few -- From awareness to attention: Breakthrough approaches for breaking through --From the one big thing to the right small things: Creatingnew business opportunities by marketing to the power of small -- What small things will you do today?: Applying microMarketing approaches in your business right now.
|
| 650 0 ^aMarketing.
|
| 650 0 ^aTarget marketing.
|
| 650 0 ^aInternet marketing.
|
| 999 ^aอารียา โสมนรินทร์
|
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