モバイルゲームの通知機能とプレイヤーの再エンゲージメントの研究
柴田 幸子 November 3, 2024

モバイルゲームの通知機能とプレイヤーの再エンゲージメントの研究

セルギー・キャンベルさんに記事《モバイルゲームの通知機能とプレイヤーの再エンゲージメントの研究》の寄稿を感謝します。

モバイルゲームの通知機能とプレイヤーの再エンゲージメントの研究

ゲーム内イベント、シーズンアップデート、ダウンロードコンテンツ(DLC)は、ゲームの初期リリース後もプレイヤーの興味とエンゲージメントを保ち続けます。開発者は定期的に新しい機能、チャレンジ、報酬を導入してゲームプレイを新鮮で興奮させるものにし、ゲーム体験の中で進行感と継続性を育んでいます。

拡張現実(AR)や仮想現実(VR)技術は、ゲーム体験を革新しています。この方向性では、AR/VRゲームがプレイヤーの社会的関係や相互作用にどのように影響するかを探求します。特に、これらの技術がコミュニケーションの仕方を変え、プレイヤーのリアルな交流にどのような変化をもたらすかについて考察します。また、AR/VRゲームが教育や医療、トレーニングの場でどのように活用されているかを分析し、その社会的意義についても議論します。

ゲームのナラティブ構造は、プレイヤーの体験を形作る重要な要素です。この方向性では、ゲームの物語がどのように構築され、プレイヤーの選択や行動によって変化するかを探求します。特に、非線形ストーリーテリングやマルチエンディングの実践がプレイヤーに与える影響について考察し、物語がプレイヤーの感情や認知に及ぼす効果についても議論します。

ゲームストリーミングは、新しい形のエンターテインメント文化として急速に成長しています。TwitchやYouTubeといったプラットフォームがゲームプレイを観戦する文化をどのように形成し、観客とプレイヤーの関係性にどのような影響を与えているのかを探る方向性です。

ゲーム業界は、暴力表現、ジェンダー表現、依存症など、多くの社会的問題と向き合う必要があります。この方向性では、ゲーム制作における倫理的な問題や、業界が果たすべき社会的責任について考察します。特に、暴力的なゲームが青少年に与える影響や、女性やマイノリティがどのように描かれているかについての分析を行い、さらに「倫理的なゲームデザイン」とは何かを探求します。倫理的問題に対するゲーム規制や、業界内での自己規制の取り組みについても考察します。

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関連

ゲーミングとメンタルヘルス:神話と現実

eスポーツはグローバルな現象として台頭し、プロのゲーマーたちは大規模な観客の前で競い合い、収益性の高いスポンサーシップやエンドースメントを得ています。eスポーツのトーナメントはスタジアムを埋め尽くし、数百万のオンライン視聴者を惹きつけ、最高レベルの競技ゲームで成功するために必要なスキル、献身、戦略を披露します。

ゲーミングのスクリーンタイムを管理する戦略

ゲームプレイは、プレイヤーのライフスタイルやアイデンティティに影響を与える要因となります。この方向性では、ゲームがプレイヤーの自己認識や社会的アイデンティティの形成にどのように寄与するかを探求します。特に、ゲームが社会的な役割や文化的な価値観を反映し、プレイヤーにどのような影響を与えるかについて考察します。また、ゲームが自己表現やコミュニティの形成において果たす役割についても議論します。

ゲームチェンジャー:ゲーム業界を形作るイノベーション

ゲーム文化は、多様な背景と文化を持つプレイヤーが集まる活気に満ちた相互接続されたコミュニティへと進化しました。プレイヤーたちは戦略を共有し、永続的な同盟を築き、友好的な競争に参加し、仮想の友情を大陸を超えた現実世界のつながりへと変えています。ゲームそのものを超えて、このグローバルコミュニティはしばしば慈善活動のために団結し、資金調達イベントを組織し、社会的善のためにその集合的な影響力を活用しています。これにより、ゲームが社会に与えるポジティブな影響が示されています。

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