| 001 17223 |
| 003 ASIA |
| 008 030908s2003 xxu 000 0 eng d |
| 020 ^a0471444391
|
| 082 00 ^a658.8343^bH645B^d2003
|
| 100 1 ^aHill, Dan
|
| 245 ^a ^'tsay /^a1111^bleveraging what consumers can |
| 300 ^aiv, 267 p
|
| 505 2 ^aLaying the groundwork for sensory logic -- Fight thebattle: how to make the case for the new marketingparadigm -- Rationality redefined: how cognition andcommunication actually work -- Marketing backed by science: applying scientific insights for marketing success --The new research: understanding how consumers really viewyour products -- Using emotive branding: how to tap itnoconsumers^' deepest emotions -- Powerful brand story design: creating a narrative that will solidify consumerdevotion -- Emotional positioning: how to sell yourproducts based on their emotional resonance -- Usingemotive scripts: tapping into consumers^' emotional memorybanks -- Consumers^' evolutionary needs: appealing toHumans^' innate desires -- Looking forward: how sciencewill continue to benefit marketing
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| 650 0 ^aConsumers^xResearch
|
| 999 ^aภานุวัฒน์ โขนงน้อย
|
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