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| ผู้แต่ง |
Verdino, Greg. | | ชื่อเรื่อง |
1111 get big results by thinking and acting small / | | ชื่อเรื่องที่แตกต่าง |
Micro marketing | | ISBN |
978-007-16-6486-8
| | เลขเรียก |
658.8 V485M | | ลักษณะทางกายภาพ |
260 pages ; 24 cm. | | หมายเหตุ |
The next big thing is lots and lots of small things: The future of marketing is micro
-- Thinking and acting small:Understanding the microMarketing mindset
-- From mass communications to masses of communicators: Talking your brand stories in the voice of the consumer
-- From media networks to the network effect: Engaging audiences in the age of human-powered distribution
-- From interruption to interactions: Building a responsive brand through human-scale connections
-- From prime time to real time: Making a real difference by doing business at the speed of now
--From reach to relationships: Activating the many by resonating with the right few
-- From awareness to attention: Breakthrough approaches for breaking through
--From the one big thing to the right small things: Creatingnew business opportunities by marketing to the power of small
-- What small things will you do today?: Applying microMarketing approaches in your business right now. | | หัวเรื่อง |
Marketing. | | หัวเรื่อง |
Target marketing. | | หัวเรื่อง |
Internet marketing. |
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